Get your founder quoted in the press your buyers read.
Journalists, publications, op-eds. Built through relationships, not cold PR blasts.
We surface quote opportunities from journalists we already work with, draft op-eds that editors actually run, and track every placement back into your pipeline and AI citation substrate.
Book a Strategy CallThe end of the content-volume era
Why founder voice became the new moat
“The only scarce asset is a POV worth stealing.”
How category leaders are rewriting the B2B playbook
A new class of B2B operators is abandoning the content-volume playbook. The shift is structural...
The old GTM playbook assumed attention was cheap. That assumption is now priced in.
The AI-native marketing shift is already here
“If AI doesn't know you, you don't exist.”
Inside the new B2B marketing engine
Press is the only channel that compounds for years.
A journalist's byline is a different kind of asset. Written by someone with editorial authority, endorsed by a publication your buyers trust. It stays indexed, cited by AI engines, pulled into sales conversations, and referenced by investors. For years.
Third-party validation is the rarest asset in B2B marketing. It's also the hardest to fake.
Two desks. One operation.
Proactive press is what we pitch into the world. Reactive press is what comes to us. Both run continuously.
Proactive
Stories we build and take to editors
We map every journalist covering your category, by publication, beat, and recent bylines.
We turn your category thesis into pitches editors actually want to publish.
Full byline pieces in your voice, from outline through edit letter.
Coordinated timing across multiple publications for launch moments.
Reactive
Opportunities that come through the relationships
Journalists already working on stories ping us first. We surface the fit to you in hours.
Same-day quote drafts in your voice, with source links and fact checks included.
Every claim fact-checked, every number sourced, before it leaves our desk.
Every mention logged, amplified, and fed into your press library and AI citation substrate.
Journalists text us first. Not the other way around.
Cold PR outreach has a sub-1% hit rate. Our press placements don't run on cold outreach.
We've spent years working with the journalists who cover B2B, AI, GTM, and category design. When they need a credible founder source, they text us before they post in HARO.
Looking for a founder source on AI-native GTM. Quote + anecdote.
Profiling three B2B founders rewriting category playbook.
Need 2 short quotes on podcast-led GTM strategy.
Op-ed slot open: AI disruption in B2B marketing, 900 words.
Quick sound bite on AEO for end-of-week feature.
The archive your competitors quote from.
This is what the clip book looks like after two quarters. Not vanity mentions. Placements that show up in sales decks, AI citations, and investor briefs for years.
How category leaders are rewriting the B2B playbook
“The old GTM playbook assumed attention was cheap. That assumption is now priced in.”
Why founder voice became the new moat
“The only scarce asset in marketing is a point of view worth stealing.”
The AI-native marketing shift is already here
“If AI doesn't know you, you don't exist to the next generation of buyers.”
The end of the content-volume era
“We stopped measuring output. We started measuring whether anyone still listened.”
Let's get you quoted.
One conversation. We'll map the journalists covering your category, surface the first three quote opportunities, and start the relationships that compound.
Book a Strategy Call