Motion 05 · B2B Influencer Marketing

The voices your buyers trust.
Talking about your brand.

Our AI agents map who matters. Our team builds the relationships with the influencers. Your brand ends up in their content, and their audience becomes your audience. Earned, sponsored, or co-created.

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Featured in
The Revenue Review
Category Journal
Founder Times
The Mainline
B2B Quarterly
The Operators
The Shift

B2B buyers trust people. Not brands.

The fastest path to category authority isn't writing more content. It's being cited by the voices your buyers already trust.

87%

of B2B buyers give more credence to content featuring industry experts they trust.

Source · TopRank · 2025 B2B Influencer Marketing Report
75%

of B2B decision-makers trust a brand more when it’s affiliated with industry experts or influencers.

Source · TopRank · 2025 B2B Influencer Marketing Report
85%

of B2B marketers now run influencer programs in 2026. Up from 34% in 2020.

Source · TopRank · 2025 B2B Influencer Marketing Report

The voices your buyers trust are a finite, named set. Finding them, earning the mentions, and compounding the results is the whole game.

The Playbook

Every mode of collaboration. One operating team.

Earned mentions, sponsored partnerships, or co-created content. We run all of it. You approve every deal.

Step 01
Identify

Our AI maps the influencers your category actually trusts.

Step 02
Engage

Earned, sponsored, or co-created. We pick the right mode per voice.

Step 03
Ship

Full-service execution. Briefing, content, publishing, amplification.

Step 04
Track

Pipeline attribution from each influencer touch.

Four steps · one operating team · you approve every dealRevintl · Category Desk
The Deliverables

What a quarter actually ships.

Influencer work isn't one format. It's many. Here's the range of outputs shipping in a typical quarter.

Research reportVOL. 2 · Q2

The State of AI-Native B2B GTM

Co-authored with Kira Kumar, Category Analyst
42 pagesCO-CREATED
Newsletter featureApr 12
The Category Post · 18k subs
Issue 47 · Featured guest

Why Alex Rivera thinks the next B2B moat is peer-to-peer authority.

~8 min readEARNED
LinkedIn carousel10 slides
SLIDE 01/10

5 things every B2B founder is getting wrong about AI marketing in 2026.

David R. × Alex Rivera
+5
3.2k reactionsCO-CREATED
Keynote · panel co-feature
SaaStr · June 4, 2026

The founders rewriting B2B category playbooks, live on stage.

AR
Alex Rivera
CEO, Relay AI
PS
Priya Shah
Partner, B2B AI fund
MK
Mira Kapoor
Author, Category Playbook
Live audience · ~8,400 · Recorded for distributionEARNED
Co-authored postLinkedIn
AR
AM
Alex Rivera & Ana M.
Co-published · 2d ago

“The moat isn't volume. It's who's lending their audience to whom.”

1.8k · 84 commentsCO-CREATED
Six formats · one quarter · every deal approved by you
Get started

Borrow the trust.
Own the category.

One call to map the B2B influencers your buyers already follow, pick the right mix of earned, sponsored, and co-created moves, and start the relationships that compound into pipeline.

Book a Strategy Call
Frequently asked

Questions we get asked often