Blogs

The state of B2B marketing, in the AI age.

Defended positions from the Revintl editorial team on founder-led marketing, AEO, and how B2B is measured in the AI age.

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Blog · Measurement·Apr 14, 2026

How should B2B marketing be measured in the AI age?

Sessions, MQLs, and CPM break down when buyers ask ChatGPT instead of Google. The metrics that replace them, the new dashboard, and how to make the change without losing finance's trust.

10 min read

All posts

Blog · POV
Apr 2, 2026
What is founder-led marketing, and why does it work for B2B in 2026?
A category definition, the mechanics behind why it compounds, and why most B2B companies still get it wrong.
10 min
Blog · AEO
Mar 19, 2026
How do B2B companies show up in ChatGPT answers?
A practical 2026 playbook for being the named entity that ChatGPT, Claude, Gemini, and Perplexity cite when B2B buyers ask category questions.
11 min
Blog · AEO
Mar 5, 2026
What is AEO (Answer Engine Optimization)?
A 2026 guide to showing up in the answers given by ChatGPT, Claude, Gemini, and Perplexity when buyers ask about your category.
9 min

The state of B2B marketing, in the AI age.

How should B2B marketing be measured in the AI age?

What is founder-led marketing, and why does it work for B2B in 2026?

How do B2B companies show up in ChatGPT answers?

What is AEO (Answer Engine Optimization)?